Get Specified

We Get Your Products in Front of Specifications writers, Architects, Engineers, and contractors.

Specifiers rely on past products, trust products that are familiar, and need the product specification process to be as easy as possible while allowing them to maintain quality design and document work. They want trusted partners that they can create long-term relationships with—ones who will provide additional knowledge and expertise that will help them deliver the best service possible to their clients.

What we do

We provide a range of services from marketing and sales strategy to new product introduction and channel strategy for glass and glass products, machineries, equipments, tools, accessories and chemicals – throughout the entire spectrum of flat glass applications. Our team is uniquely positioned to understand the needs of your business and clients.

We support clients at each step along the way, including:

  • Products representative. Product representatives that know how to educate specifiers about your products are crucial. Our representatives team hit the pavement and visit specifiers to bring your products directly in front of them.

  • Specifiers education. Your building or architectural product stands the best chance of being specified if it can play a role in solving problems. We help you create educational contents that include webinar, online cources, seminars, lunch-and-learn sessions – and deliver them directly to your prospects.

  • Products documentation writing. Your building or architectural product stands the best chance of being specified if it can play a role in solving problems. We help you write products documentation (datasheets, catalogs, certifications, testing, etc) that set your brand apart from the other competition in the marketplace.

  • Projects finder. We help you find the projects that are the best match for your products. We help building product manufacturers and distributors focus on the right projects Glassinnov also has the contacts that help you connect to the right people to make the sale.

We support clients at each step along the way, including:

  • Brand awareness strategy. Each product category has its own situation, but as a rule, if distributors, dealer, contractor, architect, big box or builder doesn’t carry, and ideally stock your product, it’s not going to be sold.  We help you find modern and effective solutions to build brand awareness about your products.
  • Specifiers education. Your building or architectural product stands the best chance of being specified if it can play a role in solving problems. We help you create educational contents that include, articles, case studies, reports, webinar, online cources, seminars, lunch-and-learn sessions – and deliver them directly to your prospects.  
  • Products documentation writing. Your building or architectural product stands the best chance of being specified if it can play a role in solving problems. We help you write products documentation (datasheets, catalogs, certifications, testing, etc) that set your brand apart from the other competition in the marketplace.
  • Digital strategy. Architects and designers supplement their libraries by searching for new products online. We help you spread your products information online. 
  • Website optimization. Most Specifiers begin their products/services hunt with a Google search. We help you optimize your website and your SEO so specifiers can find your site, educational content that addresses their concerns.
  • Marketing & sales strategy. The process through which architects and building design professionals decide to specify products remains somewhat opaque. Each firm’s own habits, tendencies and way of doing things produce consistent patterns that emerge to become best practices. We help you adapt your marketing and sales strategy to your tageted customers. 
  • Build & Improve websites. Websites are one of the most-used ways architects get product information.  We help you build and improve your website so specifiers can 
  • Projects finder. We help you find the projects that are the best match for your products. We help building product manufacturers and distributors focus on the right projects Glassinnov also has the contacts that help you connect to the right people to make the sale.
  • Products representative. Product representatives that know how to educate designers about your products are crucial. Our representatives team hit the pavement and visit specifiers to bring your products directly in front of them.
  • Product introduction. We get your products in front of Architects and Engineers to get them specified in projects.
  • Products development. Our expert teams can help you to sustainably and responsibly deliver products that meet your customers’ needs, comply with regulatory requirements and appropriate standards, and enhance your reputation for quality.
  • Meaningful contents. We help you create contents to promote your product, brand and services.
  • Create content marketing that solves buyers’ problems. Working closely with targets, sales reps can provide marketing teams with valuable insights on what problems their clients have and what questions they are asking, so they can help guide content strategy. 

Exemple of our work

McKinsey works with owners, engineering and construction firms, developers, and investors across all asset classes. Specific experience includes:

  • Implementing a cloud control tower (CCT) for a solar power client, allowing it to better manage a portfolio of more than 15 projects in various states of construction. This resulted in more than 20 percent cost savings and nearly 20 percent decrease in in labor hours required.

    The CCT provided leadership with real-time transparency into project performance, benchmarked execution across projects, helped identify and share best practices across sites and contractors, and allowed the owner to more efficiently deploy teams in the field to address identified issues.

  • Helping a leading real estate company to institutionalize the use of 5-D building information modeling (BIM) for all of its high-value, flagship projects. The goal being a savings of $500 million on two projects alone by proactively resolving conflicts in different stakeholder designs and verifying material quantity needs.

    We helped convert all project specifications into BIM and established a single database, restructured the project team to support the new way of working, and created ready-to-use dashboards for leadership reviews. This has provided the client with a more-than-1,000 line-item cost database for use in future projects and has already saved more than 5 percent from original estimates.

  • Leveraging advanced analytics to identify drivers of productivity loss in a major oil and gas company’s engineering teams, spanning six product lines and more than 100 geographic locations.

    Based on the findings, we helped pilot key improvement initiatives and then launched a transformation program to improve productivity across the organization. In total, 15 to 25 percent in productivity improvements were achieved on megaproject pilots, the organization saw an overall savings of 10 percent in engineering costs, and 20 percent in additional savings were identified via productivity gains.

Industries We Serve

Flat glass

Exterior Building

Glass Transformation

Electronics

Architecture

Glass Fabrication

Glass Processing

Solar

Interior Building

Glass Manufacturing

Chemicals

Devices

We Can Help For These Products

Glazing

Facades

Walls

Technical Glass

Facades

Partitions

Photovoltaic

Machineries

Equipments

Accessories

Smart Glass

Chemicals

Glass Processing

Screens

Furniture

Architectural Glass

Windows & Doors

Fenestration

Shower Doors

Skylight & Rooflight

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