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Clariant promotes quick & easy cleaning with multi-benefit additive for hard-surface cleaners

Clariant promotes quick & easy cleaning with Aristocare™ Smart
www.clariant.com

Clariant, a world leader in specialty chemicals, extends a helping hand to the vast majority of consumers keen to reduce their weekly household cleaning burden[1], with the launch of a multi-talented ingredient for hard-surface cleaners. New Aristocare Smart encourages easy removal of surface dirt, less limescale build-up and a streak-free shine among the multiple benefits from just one add-on set to capture formulators’ attention at SEPAWA 2018.

Cleaners featuring Aristocare Smart are proven to deliver powerful effortless soap scum removal, an anti-streaking effect and fast water-drainage for spotless drying and limescale prevention on glass, ceramic tiles, mirrors and stainless steel. The effects have been achieved in laboratory testing at exceptionally low dosage levels, starting from as little as 0.05%.

The hydrophillic polymer modifies the surface on which it is applied, smoothing it with a polymer film that prevents “sticking” of dirt or water droplets. Cleaners with improved water drainage leave less water residue on the surfaces and as a consequence less spots after drying. The novel polymer allows long-term hydrophilisation of surfaces after consecutive rinses with tap water without leading to a long-term build-up of limescale. Moreover the next-time cleaning effort on surfaces soiled with common bath or kitchen soils can be reduced.

Aristocare Smart is stable over a broad pH range of 1 – 12. This makes the single additive suitable for a wide range of formats, including bathroom, all-purpose, floor and kitchen cleaners. Its compatibility with cationic, non-ionic and most anionic surfactants enables use in traditional and more environmentally-compatible products.

Ralf Zerrer, Global Head Innovation and Strategic Marketing at Clariant’s Industrial & Consumer Specialties Business Unit, comments: “Aristocare Smart is a new all-round talent for hard-surface cleaning. Brandowners can take advantage of the differentiating performance claims they can promote to customers. While formulators gain access to one ingredient that offers so many benefits and is suitable for a wide range of cleaner formats. The segment has been seeking a polymer add-on innovation capable of filling these gaps and we are excited about introducing Aristocare Smart to a wide audience at SEPAWA 2018.”

Aristocare Smart will be unveiled to the Home Care industry at SEPAWA 2018 Booth A166-168, Estrel Conference Centre Berlin, October 10-12, 2018.

For more information visit www.clariant.com/aristocare.

™ TRADEMARK

[1] Online-Survey “Die Hausmutter” May 2017 with 364 participants – 47% of which clean weekly and 30% several times a week.

Source: www.clariant.com

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